Engineering outcomes,
not just outputs
The story behind 10+ years of building web platforms that generate real business value — from lead engines to e-commerce conversions, in Dubai and beyond.
Technical depth
creates business moats
Companies don't pay premium salaries for coders — they pay for engineers who understand how technical decisions translate to revenue outcomes. That's the lens through which I approach every project.
At Sekenkoum Real Estate, I didn't just "build a website." I engineered a system where organic search generates 2–3 qualified buyer leads every day without a single dirham of ad spend — saving AED 20,000+ monthly. That's what technical depth, applied strategically, can do.
My background spans full-stack PHP engineering, Laravel architecture, technical SEO, database optimization, and team leadership — giving me a rare ability to see the entire web stack and align it toward a single goal: growth.
I'm currently based in Dubai, UAE, and open to senior full-time engineering roles where I can bring this integrated approach to a new team.
Years of Full-Stack Experience
PHP, Laravel, React, Vue.js, MySQL, DevOps, SEO
Organic Leads Generated Daily
At Sekenkoum Real Estate, Dubai — zero paid advertising
E-Commerce Conversion Uplift
Across 3 production platforms via UX and backend optimization
Team Efficiency Boost
Through custom MVC PHP framework, adopted company-wide
How I think about building things
Performance First
Every millisecond of page load time affects conversion. Core Web Vitals aren't just a Google ranking signal — they're a user experience imperative that directly impacts revenue.
SEO-Informed Development
Technical SEO isn't a post-launch checklist. It's baked into architecture decisions from day one — URL structures, schema markup, crawl budget, and semantic HTML all matter.
Systems Over Features
The most scalable codebases are built on sound architecture. I invest time upfront in data models, API design, and code organization because shortcuts compound into technical debt.
Data-Driven Decisions
Analytics, Search Console, and performance monitoring aren't optional — they're how you know if your engineering decisions are actually working in production.
Team Multiplier
The best technical leads make their team 2x more productive. Clear code, solid code reviews, documentation, and knowledge sharing create compounding team capability.
Business Alignment
Technical decisions disconnected from business goals are engineering for engineering's sake. Every technical choice should trace back to a measurable business outcome.
Interested in working together?
I'm open to senior full-time roles in Dubai, UAE and the broader Middle East region.