Pradeep
Oorakkattil
Technical Lead · Full-Stack PHP Engineer · SEO Architect
10+ years building scalable platforms across Dubai, UAE and India.
Available for full-time roles — Dubai, UAE · Open to senior technical positions
Pradeep Oorakkattil
Technical Lead | Full-Stack PHP Engineer | SEO Architect
📍 Dubai, United Arab Emirates
Results-driven Technical Lead and Full-Stack PHP Engineer with 10+ years of experience architecting scalable web platforms, leading cross-functional development teams, and executing data-driven SEO strategies in high-competition real estate markets. Demonstrated ability to eliminate paid-ad dependency through organic lead pipelines that consistently generate 2–3 qualified leads daily. Expert in Laravel, CRM/ERP development, and conversion-rate optimization — with a proven record of boosting e-commerce conversions by 30% and reducing database server load by 25%. Adept at translating business objectives into technical roadmaps and mentoring teams to deliver on time.
Professional Experience
Full Stack Developer (Technical Lead)
- Architected and delivered a full-stack CRM platform covering lead management, employee management, task management, and project pipelines — improving team operational efficiency by an estimated 35% and replacing 3 legacy manual workflows.
- Engineered an end-to-end Dubai Real Estate SEO strategy targeting high-intent property keywords, achieving a consistent pipeline of 2–3 qualified organic leads per day within 3–6 months, fully eliminating dependency on paid advertising and reducing customer acquisition cost (CAC) by ~60%.
- Led a complete website overhaul (front-end + back-end), improving Core Web Vitals scores, mobile-friendliness, and page load speed — resulting in measurably higher search rankings and customer engagement.
- Directed technical strategy and sprint planning across development cycles, coordinating front-end and back-end tasks for on-time delivery.
Senior Web Developer
- Drove a 30% increase in e-commerce conversion rates by revamping 3 major platforms (cake shop, hand tools, liquid handling) with advanced PHP logic, UX improvements, and seamless payment gateway integrations.
- Reduced MySQL database server load by 25% through query optimization, indexing strategies, and caching — significantly improving page response times across all managed platforms.
- Developed and maintained 6+ production websites (aesthetics clinics, schools) in the Dubai market, prioritizing performance, SEO on-page optimization, and customer engagement metrics.
Senior PHP Web Developer
- Designed and built a custom CRM for a lottery management business, streamlining operations and digitizing workflows that had previously been managed manually.
- Developed a bespoke WordPress plugin for a law firm website, integrating custom data structures that reduced page load time and improved scalability for growing content volumes.
Senior PHP Developer
- Engineered a proprietary custom MVC PHP framework adopted company-wide, boosting team development efficiency by 40% and accelerating average project delivery timelines by 10%.
- Built CRM and ERP systems for diverse sectors (colleges, car washes, cargo companies), automating lead management and project tracking — directly improving client operational performance.
- Led front-end development with HTML5, CSS3, and Bootstrap responsive design, achieving a 25% increase in mobile traffic across managed client websites.
- Managed full SDLC for 10+ company and client websites, overseeing architecture, code quality, and content management system enhancements.
Key Achievements
Qualified organic real estate leads generated daily — zero ad spend — saving ~AED 20K+/month in paid acquisition costs.
E-commerce conversion rate increase across 3 platforms via UX redesign and backend optimization.
Database server load cut through advanced MySQL query tuning and indexing strategies.
Team development speed increased via custom MVC PHP framework — adopted company-wide at Rainhopes.