Real Estate - website performance report Desktop
Desktop CWV Failures Undermining SEO & Agent Productivity
The real estate platform was failing Core Web Vitals on desktop — a critical channel for agents, brokers, and high-intent buyers conducting extended property research sessions. Heavy JavaScript execution, unoptimised data tables, and large DOM trees caused poor INP and elevated LCP on listing and detail pages.
Desktop-Specific Audit, Profiling & Remediation
Ran a dedicated desktop performance audit — separate from the mobile engagement — using Chrome DevTools Performance profiler, PageSpeed Insights desktop mode, and GSC field data filtered to desktop. Identified and resolved long tasks, DOM complexity, inefficient event listeners, and unoptimised image delivery for high-resolution screens.
Passing Desktop CWV, Faster Interaction, Better Rankings
Achieved passing Core Web Vitals on desktop across key templates. Desktop Lighthouse performance scores rose above 90 on the homepage and property listing pages. INP reduced to under 200ms threshold. LCP consistently under 2.5s on high-resolution desktop profiles.